Week 2

Marketing - Demographics and Ethics

Chaos ensues during Black Friday

Society is changing in dramatic ways. 

Men and women are increasingly buying the same things. Minorities are increasing in numbers and soon they will shape markets in their own image. People are moving out of cities, suburbs, and are changing local economics. How do businesses' marketing plans change to accommodate societal change? How do they cater to an increasingly changing population. As the environment around them changes, businesses must become more ethically focused in their marketing practices. For example, today's consumers demand that companies protect the natural environment in different ways such as packaging, shipping, and recycling. Companies that recognize this societal responsibility have seen their share of profits grow, as people spend more consciously. That doesn't excuse consumers from making ethical decisions, though. Who hasn't heard of someone putting in a phony warranty claim? Unethical behavior needs to be checked both at the corporate level and consumer level. 

As the world changes... we must change, too!