Week 7

 Apple - Retailing Genius

     Apple Inc. employs a successful retailing strategy by creating immersive and visually appealing stores that offer a unique customer experience. They focus on premium pricing to maintain their brand image and control their distribution channels through direct-operated stores. Apple's strategy emphasizes customer service and support, including personalized assistance, training sessions, and technical support at the Genius Bar. This comprehensive approach enables Apple to enhance its brand perception, drive customer loyalty, and deliver a consistent and engaging retail experience.