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Week 8

 Integrated Marketing

Sales Prospecting: Best Practices and Tips for Your Business - Crunchbase


Integrated marketing is important because it ensures a consistent brand experience, maximizes reach, and engages customers across multiple channels. It clarifies the brand's message, optimizes resources, and adapts to changing consumer behavior. By integrating different marketing channels, businesses can measure and optimize their efforts, resulting in a cohesive and effective marketing strategy that drives long-term success.

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Week 6

Pricing Strategy McDonald's uses several price strategies to attract customers and increase profits: 1. Value Pricing: Offering affordable menu items to appeal to budget-conscious customers. 2. Bundling Strategy: Combining popular items into meal deals at a slightly lower price. 3. Limited-Time Offers (LTOs): Introducing temporary menu items at attractive prices to create excitement. 4. Price Discrimination: Adjusting prices based on customer segments and preferences. 5. Value-Added Promotions: Providing extra incentives like free toys or toppings to enhance perceived value. 6. Dynamic Pricing: Adjusting prices based on demand, time of day, or other factors to maximize revenue. These strategies help McDonald's appeal to a wide range of customers while optimizing profitability.
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