Week 3

World Trade - Here and There

World trade is not equal, and large countries play a big role in global economics. Imports and exports have a measurable relationship, and countries look closely at trade imbalances. Culture, economics, and regulations are environmental factors that affect global consumers and markets. Companies use different approaches to enter markets and they create custom strategies to match their marketing to consumers from different backgrounds. What does it take for a successful company here to do very well there? The answer lies in how a firm adapts to new information and how it implements new strategies!